Our stance is that it will hurt the industry over time rather than help it. We already have a site dedicated to this approach (Home Advisor). If we train people to get 3 bids from random contractors, this could start a downward spiral on prices and make it tougher for any contractor that doesn’t want “low price” to be their USP. We also want to be unique and different. We want to be a great match with our clients. They should be able to vet us, while we vet them. That’s what creates amazing remodeling experiences that lead to positive momentum for the industry. The last thing we need in this industry is to drive prices further and further down. Labor is already tough to come by, meaning prices need to go up as labor prices increase. How is this occurring? When I log in to Houzz with my personal profile, I can search for professionals, look at photos, browse, etc. However, I’m also prompted with this search bar below.Īfter I hit “Request Quotes”, you send this to three different contractors. On one hand, this may help generate some more leads for contractors (assuming you’re one of the lucky 3 to get a lead).īUT, it’s doing something larger than that. It’s training the public to get multiple bids, and that any contractor will do. I don’t get to choose who contacts me. How do I know any of them are a good fit for me? The Race to the Bottom Let’s tackle the big one first. Item number two. Visits to a website site no longer show on Google Analytics (not just Pro+).Slow or No response time hurts your ranking in Houzz (if you don’t respond in 24 hours).You are now capturing leads and sending to 3 different professionals simultaneously.Pro+ members are no longer guaranteed 1st page (only top 3 pages).Let’s look at some of the changes you recently made: Houzz, in light of some recent changes you’ve made, you're well on your way to commoditizing the construction industry making it even harder for builders, remodelers, and contractors to be unique and turn profits. In the world of marketing, we call this a unique selling proposition or USP. You need something that makes you unique. But you also need to be different than your competitors. To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service.
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